Greater Anglia Launches Customer Information Initiative at Rail Stations

Friday, 21 September 2012

Train operator Greater Anglia has introduced a new customer information initiative at key stations across the network to keep passengers up to date with developments and improvements.

Station staff will hand out newsletters to passengers as they pass through stations to let them know what the train operator has achieved since taking over the franchise in February and what improvements they can look forward to at their station in the future.

5,000 bespoke leaflets each have been printed for Bishops Stortford, Cambridge, Colchester, Chelmsford, Ipswich, London Liverpool Street, Norwich, Shenfield, Stansted Airport, Stratford and Tottenham Hale.

Six months into the new franchise the leaflets look back at how the train operator has performed so far and contain an update from Greater Anglia Managing Director, Ruud Haket, as well as specific information on improvements at each station.

The newsletters will be sent out quarterly and are aimed at improving the level of communication to passengers.

Other initiatives have included a roll out of BlackBerrys to staff to enable them to provide better, more timely information to customers, a free text alert service and twitter feed, longer opening hours at the Customer Contact Centre, new information screens at some stations and an upgraded website and smartphone app.

Greater Anglia’s Customer Service Director, Andrew Goodrum, said, “Our new customer newsletter is the latest in a series of initiatives designed to improve the way we communicate with passengers. Providing better information is a key part of our plans to improve customer service across the Greater Anglia network.”