New train vinyls promote the Gainsborough Line

Monday, 20 June 2016

An Abellio Greater Anglia Class 156 train is to promote the Gainsborough Line between Sudbury and Marks Tey, following the application of new promotional vinyls, as part of the train’s livery.


The special Gainsborough Line train will be officially launched next Wednesday (June 22) with its new vinyls proudly displayed at a photocalls at Marks Tey and Sudbury. The train operates across Abellio Greater Anglia’s local rail network in Norfolk, Suffolk, Essex and Cambridgeshire, so will be helping to promote the Gainsborough Line across the region, including on the lines from Ipswich to Cambridge, Norwich to Cambridge, Ipswich to Lowestoft, Norwich to Great Yarmouth, Norwich to Lowestoft and Norwich to Sheringham.


The project is a joint initiative between Abellio Greater Anglia and Essex and South Suffolk CRP. The CRP sees Abellio Greater Anglia work with local authorities and other local organisations and groups to encourage greater use of the local line to Sudbury, by building community engagement, improving station facilities, increasing the profile of the service locally and developing other projects which help make the service more convenient and attractive to the local community and potential rail travellers.


Jonathan Denby, Head of Corporate Affairs for Abellio Greater Anglia, said: “This is a great way to promote the Gainsborough Line across the region and encourage travel on this scenic route. This rail line starts at the attractive market town of Sudbury and through the scenic countryside, including the picturesque village of Chappel, which is home to the East Anglian Railway Museum.”


Jayne Sumner, Rail Engagement Manager for Essex and South Suffolk CRP, said: “The new Gainsborough Line train will help to raise awareness of the Sudbury to Marks Tey line. With the website address highlighted on the train, we hope it will prompt travellers to find out more about the local area and use the train to explore it.”


The Gainsborough train is the third in a series of four Abellio Greater Anglia four trains to receive vinyls promoting East Anglian community rail lines over the coming months with similar initiatives to promote the Wherry Lines (Norwich to Lowestoft and Norwich to Great Yarmouth), Bittern Line (Norwich to Sheringham) and East Suffolk Lines (Ipswich to Lowestoft/ Felixstowe).