26-30 'millennial' Railcard to be piloted
A new Railcard card for 26-30 year olds will be piloted in East Anglia from 6th December 2017. The digital 26-30 Railcard will give customers a third off most rail fares in Great Britain. It will be available to purchase for limited time only, but can be used by those customers right across the country for a year. They will also benefit from fantastic discounts on attractions and events, allowing them to make the most of the local areas they are travelling to.
The pilot is part of the ongoing rollout of ‘In Partnership for Britain’s Prosperity’, the railways plan for change. The plan, published last month, contains 4 commitments that the partnership railway – the public and private sector working together – will deliver to secure greater prosperity for Britain’s communities, businesses, families and people working in rail and its supply chain.
Launching as a digital Railcard, 10,000 people living within the Greater Anglia network will be able to purchase it from www.26-30railcard.co.uk from December 6 and download it to the Railcard app on a smart phone. Once downloaded customers can then start travelling (and saving) straight away, with no need to wait for the post. If their phone runs out of battery or gets lost it can be swapped to another mobile device.
Jacqueline Starr, Managing Director of Customer Experience at the Rail Delivery Group explains: “The railway, working together in partnership, will be building on the millions of Railcard discounts currently offered. Our plan to change and improve rail journeys, for now and the long term, will see the railway playing an even greater role in supporting people to make journeys that help forge relationships. It will enable more people to benefit from the opportunities that travelling by train opens up.”
Andy Camp, Greater Anglia Commercial Director, said: "We're very happy to be taking part in this pilot. We're always looking for ways to make life a little easier for our customers. We know that many of our customers like the convenience of using their mobile phones as tickets, so this is a logical step forward for them - having a digital rail card and we're thrilled to leading the way with this innovation. We already have a range of great value fares - and a 26-30 rail card is another way for customers to enjoy rail travel for less."
More than four million existing Railcard customers save almost £600million a year on rail travel. Railcards enable customers to explore more of Great Britain for fun, in an ultra-convenient and cost-effective way.
For more information about the 26-30 Railcard visit www.26-30railcard.co.uk