Greater Anglia café bar partners up with Lacons Brewery for exciting new lager offering

Published on: Tuesday, 25 June 2024
Last updated: Tuesday, 25 June 2024

Lacons lgr

Lacons Lgr. Credit: Lacons

Greater Anglia is adding to its local offerings at its on-board café bar by stocking Lacons LGR, which is brewed in Norfolk.

The lager from the Great Yarmouth-based brewery is now available at the Greater Anglia café bar, which can be found on board Intercity services on the route between Norwich, Ipswich, Colchester, and London Liverpool Street.

The premium-tasting beer is a 4.4% golden lager, built on a base of the finest quality Norfolk malting barley. It is brewed with a subtle blend of flora and citrus hops which leads to a crisp and refreshing beverage.

Michael Wyatt, Business Manager, Catering, Greater Anglia, said:

“We are pleased to stock Lacons LGR on board our Intercity services. We are always looking for opportunities to support local businesses. We already stock Kettle Chips and Sponge cakes, both of which are produced in Norfolk.

“Other local partners providing or sourcing products for us include Suffolk-based Adnams, Vinca Wine and Niche Cocktails. These partnerships offer a great opportunity to showcase some of the delights of the region as people travel with us.”

Lacons will host an onboard tasting event on the 18.00 London Liverpool Street to Norwich service on Thursday, July 11, allowing customers to “try before they buy” and meet some of the Lacons team.

Amy Hancock, Marketing Manager, Lacons Brewery, said:

“Lacons are proud to announce this new partnership with Greater Anglia. Our premium Lager, LGR, is Norfolk-brewed and already a favourite in pubs, bars, and restaurants across the East of England. We are excited that this partnership will make LGR more accessible to our loyal customers and introduce our brand to new audiences.

“Our launch event on July 11th promises to be a fun and immersive experience. Passengers will have the chance to taste our quality, local lager and meet some of our team; see you on board!”

Most of Greater Anglia’s Intercity trains between London Liverpool Street and Norwich feature a café bar in coach C and a trolley service. Passengers can choose from a great selection of hot and cold drinks, freshly made sandwiches, hot savoury snacks, cakes, biscuits, and confectionery.