Greater Anglia hires new creative agency to promote new trains
Greater Anglia has just appointed a new creative agency, Atomic, to transform the company’s marketing in time for the arrival of brand new trains.
The train company is replacing every single train in its fleet with a brand new one from next year.
This week they took on award-winning agency Atomic to give the company a brand relaunch.
The London-based agency’s clients also include Peperami, the Royal Opera House, Madame Tussaud’s, and Star Alliance, the world’s largest airline network.
Martin Moran, Greater Anglia Commercial and Customer Service Director, said: “It’s exciting times here at Greater Anglia, we’re revolutionising rail travel in East Anglia and we wanted new creatives and marketing to match that.
“We’re looking forward to starting work immediately with Atomic to create engaging, emotive and informative marketing to help the people of East Anglia and London get the most out of the railway."
Jon Goulding, CEO of Atomic said: “We’re incredibly excited to be working with a big client like Greater Anglia and leading on such a huge project. It’s more evidence that clients are embracing a new wave of creative agencies for fully integrated, truly cut through work.”