Greater Anglia receives award for innovation

Friday, 9 November 2018

Greater Anglia has achieved a Silver Accreditation for Innovation - for the way it focuses on innovation to improve its service to customers.

Ideas UK carried out an audit of the train operator to examine its employee innovation programme in areas including leadership support, finance and regulation, communication, and reward and recognition.

Following the audit, Ideas UK gave Greater Anglia a Silver accreditation, meaning they scored up to 75% for their internal innovation programme.

On presenting the accolade, the Ideas UK auditor commented; “Greater Anglia have all the building blocks in place to deliver even greater success for the future.”

Recent innovations have included the company’s new Virtual Ticket Assistant (ViTA) ticket machines that connect to a real person for help purchasing a ticket, the installation of free water fountains at Ipswich, Cambridge, and Chelmsford rail stations for reducing plastic waste, the introduction of digital software to save on printing and paper, and the Virtual Reality events held across the region which enabled people to experience Greater Anglia’s brand new fleet of trains in advance of them arriving in the UK.

Greater Anglia’s Managing Director, Jamie Burles, said, “Behind all these brilliant innovations that are improving passengers’ experience are our employees who are continually coming up with ways to improve our business.

“When we hear great ideas, we’re always willing to explore how we can put these into practice and have an innovation fund set up to achieve this, as part of continually improving the service we provide.”