Greater Anglia sponsors Norwich Pride 2024

Published on: Friday, 28 June 2024
Last updated: Friday, 28 June 2024

Greater Anglia and Norwich Pride staff celebrate at Norwich Station

Greater Anglia and Norwich Pride staff celebrate at Norwich Station (credit: Burton Studio)

Greater Anglia has today announced that it will be one of the lead sponsors of Norwich Pride 2024 on Saturday 27 July.

The train company, which runs trains throughout the East of England, including to the key Norfolk destinations of Norwich, Great Yarmouth, Cromer, and Sheringham, will be the Entertainment Sponsor of the event which will celebrate its 16th anniversary next month.

Norwich Pride is a celebration of the Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual+ (LGBTQIA+) community for everyone. Their mission is for everyone to live in a city where everyone can feel safe and proud to be themselves. Greater Anglia will continue to show its commitment to support, advocate and be an ally, by sponsoring and taking part in Norwich Pride.

On the day, Greater Anglia will play a prominent role in the city centre march. Staff will be wearing colourful branded T-shirts during the march, which begins at City Hall before winding through the streets of the city to Chapelfield Gardens. The march is at the heart of Norwich Pride. Its progress through the streets of Norwich is a symbol of protest, visibility, and a show of strength in numbers.

Lee Ivor Smith, Greater Anglia’s Head of Customer Service South and Affinity Exec Sponsor, said:

“We are super proud to be the Entertainment Sponsor of Norwich Pride 2024.

“It is vital to play our part and support events like Norwich Pride and to share the message that the railway is open to anyone, whoever you may be.

“Thanks to engineering work-free weekends on the Great Eastern Main Line, between Norwich and London, from now until September, everyone can let the train take the strain.”

Greater Anglia and Norwich Pride staff celebrate at Norwich Station

Greater Anglia and Norwich Pride staff celebrate at Norwich Station (credit: Burton Studio)

George Carey, who is the chair of GA’s Affinity Group and works as a Duty Fleet Manager at Ilford depot, said:

“As the Entertainment Sponsor of Norwich Pride 2024, we are really looking forward to spreading acceptance and joy across the city on Saturday 27 July.

“Our presence at Norwich Pride signifies the important role we have in ensuring the railway is open to everyone.

“We will be working hard to create an amazing atmosphere throughout the day - together we can make the railway and our communities more welcoming and inclusive.”

Members of Greater Anglia’s LGBT+ network group, called Affinity, will host at a stall in Chapelfield Gardens. Norwich station will also be decorated to help everyone get the party started as soon as they step off the train.

Robert George, Head of Fundraising for Norwich Pride said:

“It is wonderful to have Greater Anglia join us as a new sponsor this year.

“Support like this really helps give us stability and allows our small charity to deliver a meaningful event for the LGBTQIA+ people of Norwich, and our friends, relatives and allies.”

Greater Anglia has been announced as Entertainment Sponsor of Norwich Pride 2024 at the end of Pride Month 2024.

Over the course of June, Greater Anglia staff have proudly hung flags and bunting at Elsenham, London Liverpool Street, Sawbridgeworth, Shenfield and Stansted Mountfitchet stations, along with the Norwich depot, as part of this year’s celebration.

Earlier this year Greater Anglia launched its Pride livery train at Norwich station, with the regional train primarily operating on local routes. The company also unveiled a Pride livery train that runs on its commuter routes to and from London Liverpool Street in July 2023. The liveries, which are on the trains permanently, are now visible across the majority of the train company’s network.

The Pride livery regional train at Norwich

The Pride livery regional train at Norwich (credit: Greater Anglia)

Norwich Pride had humble beginnings. In 2009, a small group of friends put together a plan that had been long discussed in private and was attended by approximately 3,000 people. The celebration has taken place in every year since, though scaled down in 2020 and 2021 due to the pandemic.

The 16th Norwich Pride will take place on 27 July and over 20,000 people are expected to attend.