New wayfinding signage in Ipswich points in the right direction for sustainable journeys

Published on: Wednesday, 11 October 2023
Last updated: Wednesday, 11 October 2023

Derby Road Station sign

New signs have been installed in Ipswich to help people find their way to Derby Road rail station.

The signs – which have been installed in Derby Road; on the side of The Royal Oak charity shop and community café building; and at the junction with Foxhall Road – have been funded by the East Suffolk Lines Community Rail Partnership (CRP) to encourage more people to travel sustainably.

Thalia Rushmore, East Suffolk Lines Community Rail Partnership Officer, said,

“One of the key things we can do to tackle climate change is encourage people to get out of their cars and use the train instead as – apart from cycling and walking – rail is the most environmentally friendly way to travel.

“The new signs point the way to a more sustainable journey, with the distance to the station given in metres. We hope that if more people are aware of the station, they will try a train journey which will also help to reduce congestion and pollution caused by road vehicles in the town.”

“I would like to thank the Co-Op and their tenant Emmaus for agreeing to the installations of signs at the Royal Oak.”

Greater Anglia’s Customer and Community Engagement Manager, Alan Neville, added,

“Derby Road station sits at the heart of the community and is currently benefiting from the care of the East Suffolk Lines CRP who have launched a competition to help brighten the station with murals depicting the local area, and a team of station adopters who have planted wildflowers on the large embankment there.

“It is really well-placed to help people leave the car behind and enjoy a day out by train instead. Rail is a far nicer way to travel, soaking up the ever-changing view of the Suffolk countryside from the train window without the stress and pollution caused by sitting in traffic."